Following a threat from Tamil Rockers, the anti-piracy cell of Tamil Film Producers' Council flung into action to prevent the Vijay-starrer from being hit by piracy. Unfortunately, their efforts went in vain as the full movie with different qualities has made it to the torrent sites., reportedly through a Twitter handle, had hinted that the would be uploaded on its site a day before the film's release.
The anti-piracy cell actively worked on stopping the pirated copies of Vijay's movie hitting the internet. Piracy has badly affected not only Kollywood but film industries across the world. Although many strict measures and policies have been implemented by governments, none of them has been successful in curbing this menace. Every film made in Kollywood these days is being made available on torrent sites within a matter of days. Big movies hit the web faster than small-budget films as the craze around such flicks is high.
Mani Ratnam's, Sivakarthikeyan's Seema Raja and all the biggies hit the internet hours after the first show in foreign countries.